Brand Success
Ionis Group

Art Direction
2017

I created this book for IONIS Group, in collaboration with FYP Editions.

This book gives 50 reference cases in brand marketing and communication. It explains core concepts, takes readers through the steps for successful project implementation, and shares the know-how of leading professionals in the brand and marketing industries. Brand Success comes from a recognized player in the publishing industry and brings exciting insights into the to iconic accomplishments that nurture today's creativity in advertising. It gives readers a solid theoretical foundation in the science of branding.

To cohesively present advertising campaigns, I chose to design with two colours (black + Pantone). The black is used for content, and the Pantone to highlight specific elements. Working with black-and-white images allows the text and the ideas to be placed at the center of the reader's attention. In order to create a rhythm in the whole book, I produced some breaks made of quotations from renowned commercialists and illustrations.


In order to deal with multiple advertising campaigns without them competing with each other, I chose to design with two colours (black + Pantone). The black is used for content, and the Pantone to highlight specific elements. Working with black-and-white images allows the text and the ideas to be placed at the center of the reader's attention. I produced some pauses made of quotations from renowned commercialists and illustrations in order to create a rhythm in the whole book.


Paperback book cover
230x160 mm, 224 pages
Offset printing
Tristan Bézard
T    +49 176 24067420
E    tristan.bezard.studio@gmail.com


© Tristan Bézard